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Encyclopedia of global brands
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Description
Rating
Title
Encyclopedia
of
global
brands
Description-Abstract
Contains
270
entries
,
written
in
case-study
style
, that
highlight
interesting
details
including
how a
product
originated
and was
first
marketed
, how
it
developed
commercially
and how
it
fares
today
compared
with its
competitors
and its
own
past
history
.
Included
are
anecdotes
pertaining
to the
famous
, or
infamous
,
marketing
strategies
and
advertising
campaigns
that
managed
to
capture
the
sometimes
jaded
viewers
'
attention
Publisher
St. James Press
Subject
Brand name products -- Encyclopedias
Corporations -- Encyclopedias
Identifier (Full text)
9781558628540
;
1558628541
;
http://go.galegroup.com/ps/i.do?id=GALE%7CCX2979600003&v=2.1&u=tuth&it=r&p=GVRL&sw=w&asid=b9adda9f1e2f49b4a02905cb3979dad4
Language
eng
Type
Text
Format-Extent
1 online resource (2 vol.)
Date
2013
Relation-Is Part Of
2nd ed.
OCLC number
925584177
CONTENTdm number
17
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