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Title	Encyclopedia of global brands
Description-Abstract	Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention
Publisher	St. James Press
Subject	Brand name products -- Encyclopedias Corporations -- Encyclopedias
Identifier	9781558628540 ; 1558628541 ; http://go.galegroup.com/ps/i.do?id=GALE%7CCX2979600003&v=2.1&u=tuth&it=r&p=GVRL&sw=w&asid=b9adda9f1e2f49b4a02905cb3979dad4
Language	eng
Type	Text
Format-Extent	1 online resource (2 vol.)
Date	2013
Relation-Is Part Of	2nd ed.
OCLC number	925584177
CONTENTdm number	17

Encyclopedia of global brands

Description